Future Commerce
[Step by Step] How Can I Wield Shipping to Acquire New Customers and Build Loyalty?
Episode Summary
In this season of Step by Step presented by Shippo, we ask the question, “How can I leverage shipping as a growth engine for my business?” 2020 saw a huge boom in the already booming eCommerce world. In this episode, Keith Austria, eCommerce Manager at Decorware International, joins the show to discuss how shipping has changed in the last year and how Decorware has utilized shipping to grow through the last year and to build on the momentum in eCommerce during the pandemic and how Decor Ware plans to make their shipping better than ever before.
Episode Notes
Not a Cookie Cutter Method
- With the rise of shipageddon, shipping has become about getting products to the customer as safe and quickly as possible.
- Due to the different mentalities and thought processes of shopping during COVID, many customers choose different methods causing businesses to shift their concerns of shipping.
- “It's not just a cookie cutter thing where you're doing clothes or a hat or a shirt where you just throw it in a box. What we found is with the batch function on Shippo, we’re able to copy a certain order numbers into the search bar up top, search those and batch print those out, saving us a tremendous amount of time.” -Keith Austria
- “So many of us buy things online and really don't think about what the business challenges are around operations that make it all work.” -Phillip Jackson
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