Future Commerce

[Step by Step] - Why Should I Prioritize Shipping in My Business?

Episode Summary

Brands have no choice but to be online now. With rising consumer expectations, most businesses think of shipping purely as a cost center, but in this season of Step by Step, we partner with Shippo to help you understand why shipping can be leveraged as a growth engine. We’re emerging from the highest period of growth in eCommerce, which means shipping has also increased for retail brands. In this first episode of Step by Step, we chat with Michelle McNamara, Senior Marketing Manager at Shippo about why shipping has become a central part of retail businesses and what brands can do to shift their mindset into thinking about shipping as a differentiator and as part of creating delight in their customer experience journey.

Episode Notes

It’s All About the Mindset

• Michelle McNamara joins the show to talk about the common pain points of shipping among merchants, and how the pandemic has impacted e-commerce with the shifts of consumer behavior. 
• Shipping is not one size fits all, it's unique to every business. Shipping should be thought of as a key differentiator to add value to your business.  
• “Think of ways you can increase your order value without increasing the weight of the box by too much.” -Michelle 

Associated Links:

• Get connected with Shippo!
• Listen to our other Step by Step seasons
• Find our Future Commerce episodes on our website. 

Have any questions or comments about the show? Contact us at Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn.