Future Commerce
The Future of eCommerce Agencies is Discourse- Our past informs our future decisions.
Episode Summary
Today we're diving into our past experiences in hiring and managing agencies, and how those experiences inform how we give prescriptive and direct advice to brands through our content. Listen now!
Episode Notes
The agency world doesn’t get enough respect
- Agencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services.
- The more mature you are as a business, the more it becomes imperative to bring those capabilities in house.
- Proof points of DTC brands who acquired professional services: Ro and Glossier
- Agencies are concentrators of expertise. Commerce platforms, like Magento, require domain expertise and platform specialization to implement — and many brands lack the ability to run this kind of operation in-house.
- “I don't think the agency world gets enough respect and agencies are concentrators of talent. Like they are concentrators of expertise. And the last time I looked, technologists make the decisions that create the experiences that your customers interact with.”
- Creating an anti-competitive ecosystem in eCommerce requires rethinking power structures. Brian recapped thoughts on this process of questioning those power structures, relating back to his Insiders piece: Rethinking Brand Power Structures
- “You are who you are because of the things that you've seen and the experiences you've had. That has a huge bearing on the way that we think of whatever the future is, because the future is determined by what's happened in the past”
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